If you’re selling flowers, you might be wondering how best to sell them. Should you sell by variety or color?
Here’s the thing: color is more important than variety!
If you’re a florist, you’ve probably been told that you should sell flowers based on the variety. But if you want to make more profit, make your life easier and attract more customers, try selling your flowers by color instead!
Selling flowers by color is a smart way to make sure you’re maximizing your potential customers’ buying power. When you sell the same variety of flowers in different colors, you’re giving your customers the ability to customize their bouquets and arrangements. This means that they can focus on what they like best, whether it’s a certain color or an overall aesthetic versus a specific variety that may be too expensive to source or sold out because you are in prime season.
The first thing you need to do when selling flowers is figuring out which colors are popular and work your way down.
This can actually be pretty easy! For example, if your customer wants red tulips in December, start with burgundy and move on down to pink and then orange. That way, you can give customers a range of options without overwhelming them with too many choices at once! For knowing the popular colors, you can use Google to search for “popular flower colors” and see what comes up!
Another option is to use a bit of color psychology in your strategy! If you know what color each flower has traditionally meant, you’ll be able to use that information to your advantage.
For starters, here are the Flower Color Symbolisms:
- Red flowers: associated with romantic love and passion
- Pink flowers: Platonic love
- Yellow flowers: Joy, Friendship, Happiness
- White flowers: Purity, Honesty, Faithfulness
- Orange flowers: Warmth, Enthusiasm
- Purple flowers: Success, Tradition, Admiration
- Green flowers: New opportunities, New life, Good fortune, Good health, Youth
People are more likely to buy flowers in colors they like, and if you categorize your flowers by color, there’s a good chance people will come back for more of what they’ve already bought. The bottom line is this: when selling flowers, sell by color instead of variety. It will save time and money while giving customers what they really want as well as giving them meaning and symbolism to their special event or life moment—beautiful colors! If you need help in choosing the right color for your next event or customers, feel free to ask your team at Berkeley Florist Supply.