How to Prepare for Mother’s Day
Mother’s Day is one of the most important holidays for the floral industry. When it comes to transactions, Mother’s Day accounts for 26% of all holiday flower transactions, coming in ...
The National Flower of Ukraine
The sunflower (Helianthus), called “sunyashnikiis” in Ukrainian, is the national flower of Ukraine. The bright yellow blooms are an integral part of its culture, heritage, and even its economy. Sunflowers ...
How to Start a Profitable Flower Business
Starting your own flower business isn’t a simple process, especially with the competitive floral industry. There are more than 33,069 flower businesses in the U.S. alone and more than 1,045 ...
Floral Design Trends 2022
We see new floral design trends take over the floral industry every year. With things constantly changing, it’s important to keep up with new trends and show your business as ...
Winter Flower Tips
Flower Fact: Hellebores, Camellias, Gardenias all bloom during the winter months making them a great option to use in arrangements during January.
5 Tips for Florists and Wholesalers to Achieve Valentine’s Day Success
Valentine’s Day is the biggest sales opportunity and holiday for the floral industry, and it’s essential to be prepared for it. Since logistics and floral cold chain supply are complex, ...
How a Floral Blog Can Help Your Business Thrive
Online Marketing Trends the Floral Industry Should Embrace
Like any other industry, the floral industry can benefit from digital marketing. We live in a digital world where floral e-commerce is booming, and most purchases are made online. However, ...
4 Ways to Ensure Success in the Floral Industry
There’s no denying that the floral industry is a lucrative one. According to a report by Global Industry Analysts, Inc. (GIA), the global market for cut flowers was worth $30.7 ...
How to Use Instagram to Increase Sales Within the Floral Industry
While floriculture as a whole has not changed throughout the years, the way flowers are marketed certainly has. Although there are innovations in growing, floral varieties, packing, and logistics, the ...