For florists looking to expand their portfolio outside of typical wedding & events, the corporate event space is a great place to start. But one thing a florist should keep ...
Does it need a refresh? Do you resonate with it? Does it reflect your design style? I had someone ask me, “How do I go about branding my floral business?”. ...
Wax flowers are the unsung heroes of flowers. They may not be the attention-grabbing stars of the show in a vase as the dramatic Juliet rose, the fragrant cascading lilac or ...
Carnations Often the petals are quite tight when you get these from the wholesaler and need to be open a bit to look nice and full. To open take an ...
Franceska McCaughan is an international flower designer providing turnkey floral solutions for luxury brands, including the JW Marriott, Fairmont Hotels, Four Seasons, Hilton Hotels, and more. She is also an ...
Those in the floral industry know the importance of Mother’s Day, with it being the biggest floral holiday of the year after Valentine’s Day. In fact, 69% of all Mother’s ...
Lilies Always clip the anthers off of Lilies before arranging. Anthers are covered with red-brown pollen that surround the stamen. When the pollen is wet it can stain anything it ...
If you’re a flower lover, you’ll know that we’re almost in peony season, that wonderful time between late spring and summer. If you’re as excited for peony season as we ...
No matter the size of a wedding, florals are an important part of the occasion. This is especially true when it comes to the bridal bouquet. Aspects to consider include ...
Are you dreaming of spring flowers and what to plant such as a Franz Kafka dahlia, named after the great 20th-century writer? While the story of this popular flower is ...