Christmas isn’t as busy a time for florists as Valentine’s Day or Mother’s Day, but it’s still a great time to boost sales and close out the year with large profits. While Christmas isn’t as profitable as holidays that take place earlier in the year, there are floral marketing ideas you can put into place to maximize your revenue.
Strategies specially made for the Christmas season help get your brand recognized. The earlier you start putting them into practice, the more you can impact your sales and resonate with clients. Use the following Christmas floral marketing ideas to attract more customers and make the most of the holiday season!
Christmas Displays and Web Design
Visuals are important in most forms of marketing, but they’re at the forefront of the floral industry. Christmas displays put consumers in a festive mood and encourage them to shop. Whether you exclusively sell online or have a brick-and-mortar store, this is an essential part of floral marketing for Christmas.
Decorating your retail space and putting up festive window displays will attract and encourage customers to browse. Similarly, tweaking your web design to make it more appropriate for Christmas will alert customers to your seasonal specials and get them thinking about holiday orders.
Floral Workshops for Christmas
Offering a Christmas floral workshop is a common floral marketing idea that works year after year. ‘Tis the season for wreath-making, and hosting a floral workshop gets people in the door and lets you sell supplies.
Give Away Holiday Favors
There’s nothing that says Christmas like holiday favors like chocolates. One way to emphasize the season is by giving your customers small holiday favors that remind them of the season and keep them coming back to you for their floral needs. This doesn’t have to be something extravagant – even a small piece of chocolate will do. Just ensure to attach your logo with a tag to associate it with your brand.
Thank Your Regular and Loyal Customers
Offer repeat customers a special discount or offer this Christmas season to entice them to place orders with you over the holidays. This is especially great for email marketing since you can segment your contacts and send regulars emails containing special discounts and a link to your storefront.
Celebrate Poinsettia Day
Poinsettias are beautiful flowers associated closely with Christmas and the holiday season in general. A great floral marketing idea is to take this Christmas essential and bring it to the forefront of your marketing efforts. Celebrate Poinsettia Day on December 12by offering special discounts and use this to push out more of one of your bestselling items!
Making the Most of the Christmas Season With Floral Marketing
Use these floral marketing ideas if you want to play your cards right and attract more customers and boost your sales this Christmas season. The more you prepare for the upcoming holiday season, the smoother the season will go. In addition to adequate marketing, don’t forget to order wholesale flowers beforehand so you have plenty available for this busy season.
When it comes to wholesale flowers, South Florida has plenty of options available. However, none are as fresh or reliable as cut flowers from Berkeley Florist Supply. We have been serving the South Florida region since 1947 and have over 100 varieties of cut flowers for you to choose from. Contact us here to get your orders in before the Christmas rush!