Berkeley Florist Supply Celebrates 78 Years in Miami and Honors Morey Moss’ 60 Years of Leadership

Miami, FL (December 19, 2025) — Berkeley Florist Supply (BFS), Miami’s oldest and largest
floral wholesale institution, proudly celebrates 78 years of serving South Florida’s floral
community and honors 60 years of continuous leadership under its owner, Morey Moss.
Strategically located in Allapattah, just minutes from Miami International Airport and close to
everything, Berkeley Florist Supply has remained a cornerstone of the region’s floral industry
since opening its doors in 1947.

A true Miami original, Berkeley Florist Supply has survived and thrived through every chapter of
the city’s history: economic shifts, cultural changes, hurricanes, recessions, and even the
unprecedented challenges of COVID-19. Through it all, the business has been guided with the
same steady hand: Morey Moss, who took ownership in his mid-20s and has continued to run
the company with passion, consistency, and dedication for six decades.
Today, in his 80s, Morey is still at the warehouse every single day the business is open,
welcoming customers, sharing stories, and continuing what has become a lifelong mission—to
bring flowers, joy, and connection to thousands of florists across Florida and the United States.

A Legacy Rooted in Miami’s Story

Berkeley Florist Supply was originally modeled after a Boston wholesale florist of the same
name — the name “Berkeley” is borrowed in honor of those roots. In 1965, at just 25 years
old, Morey, a University of Miami accounting graduate and U.S. Army Reservist, purchased
the company. At that time, Berkeley was a modest operation with six employees and a
6,000-square-foot building.
Today, under Morey’s tireless leadership, Berkeley Florist Supply employs more than 35 staff
members and operates from a 22,000-square-foot facility. Through economic swings, world
events, and even global pandemics, Berkeley has remained a constant — never missing a
weekly payroll in 60 years, even during closures such as those prompted by Hurricane
Andrew and COVID-19.

From its earliest days, Berkeley Florist Supply has played a role in the major celebrations and
defining cultural moments throughout Miami’s history. While BFS is not a florist, its flowers and
supplies have been used by florists to create arrangements for some of the most iconic events
ever held in South Florida.
At one time, flowers sourced from Berkeley Florist Supply were seen decorating everything from:

● The visit of the Pope to Miami
● Gloria Estefan concerts
● International festivals
● Major sporting and cultural events
● Decades of weddings, celebrations, and community traditions

Open since 1947, the list of occasions influenced by Berkeley Florist Supply’s blooms is
incredibly long — and still growing.

From One of Miami’s Only Wholesalers to a Competitor in the World’s Floral Capital

When Berkeley Florist Supply began, it was one of the only — and at times the only — floral
wholesale companies in Miami. Today, Miami is the floral gateway of the United States: it is
estimated that around 90% of the flowers used in the U.S. pass through Miami.
That has created one of the most competitive floral markets in the world. Wholesalers like
Berkeley now compete with major importers, large distributors, and multinational flower
companies.

Yet Berkeley Florist Supply has remained strong for 78 years because it has never strayed from
its roots. Through every shift in the industry, BFS has relied on the Miami floral community
that it has served and treated like family for decades. That loyalty, trust, and sense of
community remain at the heart of the business — and are the reason Berkeley continues to
operate with pride, tradition, and purpose.

 

An Institution for Generations

For many customers, Berkeley Florist Supply is more than a wholesaler — it is a family
tradition.
Some customers who shop every Saturday once came as children with their grandparents, and
now return as business owners, designers, or hobbyists themselves. BFS has earned its place
as a beloved institution woven into the story of Miami and the fabric of South Florida’s floral
culture.
The company proudly serves florists from South Miami to the Florida Keys, and all the way
north toward Okeechobee, remaining:

● The oldest and largest floral supply and wholesale house in South Florida.
● A true example of traditional, “old-school” wholesaling done right.

That generational loyalty has extended beyond the floral community and into the broader story
of the city itself. The City of Miami recently highlighted Berkeley Florist Supply as one of Miami’s
long-standing iconic businesses, recognizing the company’s enduring contribution to the city’s
commercial and cultural history. Berkeley Florist Supply is honored to be included among
Miami’s legacy institutions.

That same sense of continuity is reflected within the company, carried forward by the people who have helped build Berkeley Florist Supply from the inside.

“Berkeley Florist Supply has been my home for 25 years. From day one, Morey
believed in me and supported my growth, not just professionally but personally.
That kind of leadership creates loyalty; you don’t just work here, you become part of
a family. After all these years, I still look forward to coming in every day, and I’m
proud to be part of a company that truly stands by its people and its community.”
— Frank Roman, General Floral Manager

Under Morey’s leadership, the company remains rooted in tradition while continuing to evolve
with the times—maintaining its role as the go-to source for thousands of professional florists.

A Miami Legacy That Continues to Bloom

Morey says it best, “I wake up to my beautiful wife, and then I come here and see beautiful
flowers every day — that makes me love my life. I want to share that love of flowers with
everyone who walks through these doors.”

That love can be felt in every cooler filled with flowers from around the world, in the friendships
built over decades, and in the loyalty of customers who once came in holding their
grandmother’s hand — and now arrive with children of their own.
“Berkeley is part of Miami, and Miami is part of Berkeley,” is a phrase often repeated by
long-time customers. For 78 years, the company has stood strong, blooming through every
season of change, and with Morey Moss still leading at the helm after 60 years, its legacy is far
from over.

Berkeley Florist Supply welcomes the community to visit, say hello to Morey, and experience a
true piece of Miami floral history — one that continues to shape the celebrations, festivals, and
memories of this great city.

About Berkeley Florist Supply

Founded in 1947, Berkeley Florist Supply is Miami’s oldest and largest floral wholesale supplier,
serving florists, designers, event professionals, and floral businesses from Miami to the Florida
Keys and throughout South Florida. For 78 years, BFS has remained a trusted institution in the
floral community, proudly operating under the leadership of Morey Moss for 60 of those years.
From its Allapattah location, Berkeley provides fresh-cut flowers, floral supplies, and the
enduring spirit of traditional wholesaling to generations of floral professionals and to the entire
community of Miami — everyone is welcome.

 

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Media Contact

Berkeley Florist Supply
berkeleymiami@gmail.com
+1 (305) 525-9911